Search Engine Optimisation (SEO)

Search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.

The acronym "SEO" can also refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term "search engine friendly" may be used to describe web site designs, menus, content management systems and shopping carts that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

From Wikipedia, the free encyclopedia

What is SEM & SEO?

* Search Engine Marketing (SEM & PPC)

Target visitors to your site actively seeking your product or service only pay for ads that deliver results. Go Seo manages professional, results driven, pay-per-click campaigns on all major search engines from $150.00 per month.

A small percentage of large corporations are managing their PPC in-house, the majority are taking advantage of the professional results derived from experienced agencies. Search engine marketing agencies will provide far superior results, more efficient value and remove the guesswork from campaign management.

* Search Engine Optimisation (SEO)

SEO is the art and science of increasing your website's visibility to search engines for those important keywords and phrases that have a relevancy to your online business. Search Engine Optimisation typically includes keyword research and development, competitive analysis and industry benchmarking, backend coding optimisation, website submissions and results reporting.

What are Pay-Per-Click & Pay-For-Inclusion programs?

* Pay-per-click (PPC)

PPC involves paying for your website to have a prominent position on the relevant search results page of a specific search engine. For each visitor that clicks on your link you are charged at a specified rate. The benefit of a PPC program is you only pay for results.

* Pay-for-inclusions (PFI)

PFI put simply means paying to get your website listed on a specific search engine. It does not guarantee prominent rankings. You will still need SEO to achieve high rankings. PFI gives you an opportunity to increase your position, however not totally effective used alone.

Our Promise

Go Seo strives to undertake a professional approach, giving your business an advantage by not just charging you for what you want or what you believe you need. We take the time to effectively assess your current website and ensure you have the correct foundation to achieve the results your business requires from a SEO & SEM campaign. We will provide a detailed proposal absolutely FREE.

We will give you a professional overall solution to partner your business with longevity in mind, we really want you to succeed and get the results you deserve, as this is the best reward we can achieve.

Pricing

Our pricing is dependant upon the requirements of each individual business. Please email us for a free website assessment and individual quote. We will always tailor a strategy to conform with your budget and desired results in mind.

Ongoing SEO is optional but advisable, the business world is ever changing especially the WWW (World Wide Web) does anyone know how big it is? Has anyone tried? Yes!

Web pages in the world, August 2005: 19.2 billion pages were indexed by Yahoo as of August 2005.

Websites in the world, August 2005: 70,392,567 websites were indexed by Netcraft as of August 2005.

Web pages per website: 273 (rounding to the nearest whole number).

29.7 billion pages on the World Wide Web as of February 2007.

As you can see from the above statistics you need professional help to be found !